Newspaper Archive of
Beverly Hills Weekly
Beverly Hills, California
October 6, 1994     Beverly Hills Weekly
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October 6, 1994

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o 18 BEVERLY HILLS NEWS Beverly Hills Uncoln-Mercur) introduces 1995 Mystique p 'eith Magee knew he wasn't going to get [lEon The Tonight Show himself, but then %getting his mug on the tube with Jay Leno wasn't exactly a priority for the Ford Motor Company vk;e president and Uncoln- Mercury division general manager. "The car is going to be the star of the show," Magoe said last week before leaving for NBC Studios in Burbank to help with the unprecedented unveiling of the 4new 1995 Mys- tique- a sophis- ticated, five-pas- senger, four-door sedan marking Lincoln-Mercury Division's entry into the high end Lincoln-Mercury General of the compact Manager Keith Ma'gee sedan market. With Magee looking on from back stage, three Mystiques were given away on national television Before the week was over, another four automobiles would be given away on 'Mystique buyers want a car that offers quality, durability and value for the money, along with good looks and refined road manners." other prime time shows on NBC. Never before has an automobile been introduced with such a media blitz. In addition to the giveaway on The Tonight Show last Thursday, Mystique commercials were aired that day on NBC -- starting with The Today Show in the morning and ending with Conan O'Brian's talk show at the end of the program- ing day. That same day, Uncoln-Mercury took out 11 pages in USA Today to unveil the Mystique. altho The new Mystique blends customer- focused technokxjy, superb safety features, ular high levels of occupant comfort, luxury appoint- ments and superior driving characteristics, Accord, Magee said. Wh 22 features that are new to its class, Mystique provides outstanding value for the money, he added, ed List price is just a shade under $14,000, I II Dealer 1993 I Look Before ]Kou Leap 1994 XJ6 Or Choose The Advanced Payment Option And Save 1000 Over Conventional Lease GiVE US A CALL BEFORE YOU BUY OR LEASE hy you should next automobile Paulson Automotive Convenience What could be more convenient than a neighborhood? Many of our walking distance. Price Protection Policy Not only are we nearby, we offer you put it in writing!* We even back up after you buy. The Paulson Promise There are differences you can't ever mentary 3,year off changes* and service, which are aut Paulson purchase. ._,d Sales Tax Contribution .  yo0  Consider the benen to the C  " cles here. Your tax dollars stay in J=,'-'- - Beverly Hills Service You're accustomed to receiving the You can t that level of service ships. Steve Lapin, * Excludes Rolls-Raryee/Bentley. Aston Mm"tJ  Beverly Hills L/ncoln-Mercury 8955 Olympic Blvd. 859-56O0 xus of Beverly Hills 9230 Wilshire Blvd. 274-5200 Beverly Hills Ford 8500 Wflshire Blvd- 289-9575 Rolls-Royce/Bentle Aston Martin/LOtt Uborgh of Beverly 8833 Olympic B lvd- 659-4O5O Octobar 6 - 12, 1994 i