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Beverly Hills Weekly
Beverly Hills, California
August 8, 2001     Beverly Hills Weekly
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August 8, 2001

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)m co umn By Chuck Gold When many people think about coaches, they often think about sports coaches. But, a professional Personal or Life Coach is much different. As Cheryl Richardson describes in her book, "Take Time For Your Life," a life coach is a personal trainer for the soul. 1 would even go one step further by adding that a personal coach works with the entire emotional spectrum of a client's mind and soul. Deepen the Learning and Forward the Action A coach's two main purposes are: 1) Deepen the Client's Learning and 2) Forward the Action. Coaches create safe and collaborative environments that allow their clients to find clarity around important issues in their lives. When clients achieve greater alignment with !heir core values, they are then truly at choice as to which direction they are most interested tn taking on any particular issue. So then you might ask, how is coaching different than ther- apy? A coach also helps clients move forward with a personal gameplan. This forward-lool~- ing approach with coaching is thus one of the key differences between coaching and thera- PY. People who hire life coaches are motivated to change, improve upon and/or learn more about certain aspects of their lives, where as with therapy, many patients spend a great deal of time with their therapists healing and/or coming to grips with certain parts of their past. Additionally, if a coach feels therapy is more appropriate for his/her client, that coach will refer the client to a specialist. Powerful Requests and Inquiries ~With clients committed to change, coaches will make powerful requests of their clients. POwerful requests have three components to them: 1) a specific action, 2) a timeframe and 3) a stated value or benefit that is aligned with the client's agenda. In addition, coaches will also ask their clients to take on inquiries in between sessions. Inquiries are ooen-ended questions for the client to explore and reflect over time, which have no right or wrong answers. The value lies in being immersed in the question, rather than actively seeking an answer. For clients, sometimes these powerful requests and inquiries can be quite uncomfortable to delve deep into at first. However, at these critical II Serving Beverly Hills since 1988 o Voice Mail Service 0 Doctor's Service ' Local and Long Distance Phone Service ' "Follow Me" and Conference Call Service l m moments, clients are given the opportunity to self-explore what's most important in their lives, and then are able to achieve their deepest desires (or remain on the right path to their desired outcomes). Accountability and Commitments At the beginning of coaching relationships, coaches will be upfront about the concept of accountability in regards to clients holding true to their commitments. No coach wants to act as a disciplinarian, but rather wants to support clients in figuring out how they can achieve their goals. If the client becomes stuck on an issue for any reason, the coach will stop and ask questions that will help clarify what obstacle(s) might be holding the client back from moving lorward. Accountability works best when clients are truly committed to their own well-being, and see their coach as a partner in their journeys. Even though questions are at the center of the coaching process, coaches never ask "why" questions because this type of question implies that something wrong might have taken place in the past. Even if a partictilar situation did not go as well as the client would have hoped, the power lies in knowing that breakthroughs are a result ol breakdowns. When a client experiences a breakthrough, he/she will have learned something from a past experi- ence that will serve him/her well in the future. Exercises and Structures Coaches use a variety of structures and exercises in their coaching sessions. One of the more popular exercises is called "The Wheel of Life." Clients have the opportunity to look down on their lives as if from a mountaintop, and as a result, they ,u'e ultimately able to see where the emotional deficiencies exist in the different areas of their lives. The initial intake session takes place in a lace-to-face setting. However, many of the weekly coaching sessions can take place over the telephone for the reason that the telephone lends itself well to the nature of the forward-oriented content that is being discussed in a coaching relationship. Is Coaching Right for You? If you are interested in furthering your sell-discovery and personal growth, you are the perfect candidate for a personal coach. However, if you are still a little unsure if a coach will add value to your life, many coaches do offer one free session so that you are able to get a more complete understanding of what to expect from them. E Chuck Gold, a USC MBA, is a Personal and Organizational Coach who coaches people to be more productive, effective and resourceful in both their personal and professional lives. His clients appreciate his dedication to their success and well-being. /]you are interested in maximizing your full potential with Chuck as your coach, he can be reached at (310) 478-3635 or by email at Hair Care Skin Care Cosmetics Bath Fragrarrces Spa - Knowlegab!e staff , Large selection o! hottest brand names World wide shipping August 2 -8, 2001 * 9