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Beverly Hills, California
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July 21, 1994     Beverly Hills Weekly
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July 21, 1994
 

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BEVERLY HILLS NEWS PAGE 3 mixed on economic impact of World Cup surge ttt the streets in town were busy with non- absolutely off the map -- sensational," Petter- better this year compared to the same time Dayton Way mj ,some office in experience was English speaking visitors all summer. Mayor Vicki Reynols also declared her belief that the mont was a successful one, though she said final retums are not yet in. She counted as one of her favorite programs a Bastille Day celebration held by the French Cortsulate at Beverly Hills City Hall, which drew 1,0oo invited guests. The mayor sad she is hoping to follow up on the spirit of  competon by establishing a program of "city friendships" between Bevedy Hills  other cities, less fo(- real than the sister city program but with tJ'e same spirit of international cooperon. From a business standpoint, the final week of the tournament was definitely  best, a number of retailers said. During the initial weeks of the month-tong cup, "it didn't bring in quite what we'd hoped it would bring," but business picked up consider- ably lhe final week of the tournament, said Tdfany & Co. Vice President John Petterson. "The taffic and the sales volume was sonsad. "We saw the success. It carne late, but it came." "1 think you can pretty much echo that sen- timent for most of Rodeo Drive, too," added Petterson, who also serves as president of lhe Rodeo Drive Committee. "No question. The last four days we did start feeling it," agreed Stuart Newark, gener- al manager of Carroll & Co. "There were a lot more people in town. Atthough difficuff to gauge just hew much of an impact the Work Cup had on the Rodeo Drive clothing store, "it helped," Newmark said. Jim Vrooman, general manager of Fred Hayman Beverly Hills, was yet another retailer to report a I:sy final week. "We were very, very strong the last week, and especially the last four days...in fact the last four days was like a storm after a ca/re." Vrooman said Fred Hayman Beverly Hills had expected to be busier earlier with World Cup Soccer visitors, but "we did substanally period last year..." he added. Hayman sales were popular in the fra- grance department, T-shirts, of course, but men's doing was "spectacular with the VIPs from around the world who came to town for the soccer playoffs," Vrooman said. Weighing in with a somewhat different impression was David Slay of La Veranda Restaurant. Slay, who helped organize an effort among local restaurants to offer prix fix din- nets for $19.94, said he could see no real impact from World Cup visitors, and called business during the month *disappointing." He said he was at a party on Rodeo Drive last week where not one of the 25 or so peo- pie he spoke  had a positive word to say about the impact of the World Cup. "There may have been a lot of little sales, like T-shirts, 10ut this was not the Super Bowl," added another business leader, who asked to remain anonymous. began sifting through dl=on in stolen property Bq Jene Fried from m Beverly June Rein- stashed 445 being remod- eled at 203 Gl'nmy Race in Los Angeles, Sal. ddo said. The house had been under on for three to five years, Salcido said. Reiner was released after pesng $,50,000 bail. He is being held under house arrest at the Gienroy Race residence, Salddo sad. The residence is barer these days. Police hau out trucoads of furniture. They atso unscrewed wine racks and took up marble floor tiles. Wednesday afternoon, Beverly Hills Police opened the sully port where the mer- chandise was stacked for the public to view. "We're slJll making attempts to identify some of the property," Salcido said, What isnt claimed will be stored and possibly auctioned. "We've gotten several calls from victims," Salddo said. So far, 13 of the vicms have been from Beverly llls. Persons who believe their property might be among that recovered should call (310) 285-2158. Vims are asked to bring a copy of fi'leir potice report, the case number or phO- tos or other proof of ownership of the property. TFIN DESIGN " 310 o 4S0 o 5?.86 DESIGN U I T E I S A N T A M 0 N I C A C A $28,999 $30, $29,699 $34,499 M Tra=Wm In the Heart of Santa Menica Jane 21-27, 1994