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Beverly Hills Weekly
Beverly Hills, California
April 21, 2016     Beverly Hills Weekly
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April 21, 2016

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Fred Hayman, father of Rodeo Drive, passes Legendary fashion retailer and entre- preneur Fred Hayman passed away on April 14. He was 90. Often called "the father of Rodeo Drive,". Hayman had a vision to turn Rodeo Drive into a global shopping des- tination. Before Hayman, Rodeo Drive was a regular street. He and two partners bought Giorgio boutique, with its iconic, yellow-and-gold awnings, in 1961. "Fred was a giant in our community," said former Mayor Mark Egerman. "His passion, style and commitment helped define Beverly Hills for what it is. I am proud to call him my friend and will deeply miss him." In 2011, the Rodeo Drive Committee letters cont. from page 2 This developer is bypassing the law due to a technicality in the law. By doing so they are avoiding an envi- ronmental review which is unfair to the residents. The only person that benefits here is the developer. Jerry Dobkin Beverly Hills and the City of Beverly Hills honored Hayman with the Rodeo Drive Walk of Style Award for his lifelong contribu- tions to both fashion and entertainment. Hayman chaired "Marketing Our Vital Enterprise" (MOVE), a program created during former Mayor Les Bronte's term to increase sales from local residents and visitors. "Hayman contacted experts from Cornell University, the Anderson School of Business and the Fashion Institute of America to study the situation," Bronte said. "With [his] retail experience, an aggressive approach was developed which showed immediate results not only to Rodeo Drive, but other major streets in the Triangle." Retailer John Carroll, president of Carroll & Co., remembers Hayman as a giving and generous person. "Sometimes, very successful men can really turn their backs on people, but he was the antithesis of that," Carroll said. "He welcomed young people and"I assume that the Board did what they ideas--it was helpful for a lot of people thought was best," Finkel said. who came into Beverly Hills looking for Instead, the Board appointed Richard success." Baron, Mary Wells and Lee Egerman, Along with Carroll's late father Richard Finkel's wife's nephew, to the commit- and several others, Hayman was one of tee. the Rodeo Drive Committee's founding Last year, the Board held the applica- members, tion for attorney and 1989 Beverly High "I heard Fred was always the one who graduate Lee Egerman, as Egerman's spearheaded the ideas and the events and father, Chamber of Commerce PAC pres- the promotions," Carroll said. "He really ident, former Mayor Mark Egerman, had added style to the committee." sent out a mailer prior to the November Hayman celebrated his 90th birthday election urging the defeat of the incum- in Malibu last June, characteristically bents, which included Noah Margo. dressed to the nines and surrounded by Finkel is expected to seek a City family and friends, The Huffington Post Council seat in the March election. reported. Hayman is survived by his wife Betty; sons Charles and Robert; daughter Nicole; and 10 grandchildren. Egerman selected for COC, but not his uncle Finkel In a sur- prising move April 12, the Board of Education decided not to appoint Beverly Hills City Treasurer Eliot Finkel to the Citizens' Oversight Committee. Lee Egerman Memorial for Steve Fisher this Saturday A memorial will beheld for beloved E1 Rodeo Principal Steve Fisher at 1:00 pm on April 23 at the Beverly Hilton. Fisher, a 1960 Beverly High graduate, passed away March 14. He was 74. briefs cont. on page 4 Join Mayor John Mirisch the Beverly Hills City Council for Bc April April 21 - April 27, 2016 Page 3