Newspaper Archive of
Beverly Hills Weekly
Beverly Hills, California
April 20, 2000     Beverly Hills Weekly
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April 20, 2000

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The Information Age Success comes from keeping up with the new technologies. by Pamela Roth and Larry Marks The Beverly Hills business community has a unique style and entrepreneurial spirit all its own. No where else in the world will you find such a fascinating range of busi- nesses operating in such a relatively small area. However, whether these businesses represent established international designers, the entertainment industry, world class hotels and restaurants, traditional for profit and non profit corporations or the valuable small businesses that make up the heart and future of every city - each faces new chal- lenges and opportunities in a rapidly changing marketplace. They key to taking advantage of the growth and change occurring in this information age is information itself. Keeping up with the flood of information about new market- ing opportunities and options is a formidable but essential task. Some changcs can and will dramatically affect the future and bottom line of every' type of business. Some new There are many sites, such as that allow consumers to connect their computer to the Internet free of monthly charges, yy options can make your everyday business life easier and more profitable. It's a chal- lenging and exciting time. Besides trade press covering your type of business, the Internet is the place to learn about the changes taking place in every type of business. The Internet is also where you can access a host of new services that can make business life easier. Some of these ser- vices can he very helpful to a small or home based business. For example, there are many sites, such as that allow consumers to connect their computer to the Internet free of monthly charges. If you are already connected but would like your com- puter to load up Internet sites up to 50 times faster, is offering to supply high-speed DSL free of monthly charges, allows you to buy and print postage directly from your computer, u-pie.corn offers to insure every package you send at less cost than the post office and without that lengthy post office visit. Free busi- ness and marketing newsletters like can help keep every business on the cutting edge. The Internet is also offering new and exciting growth opportunities to established Beverly Hills businesses such as long time XIV Beverly Hills. XIV has been faithfully serving four generations of customers. In the beginning, XIV opened their doors spe- cializing in pearls and gold, today; they are Beverly Hills' largest family owned Jewelry store. The store features jewelry from top designers like Jeffrey Roberts, Doris Panos, Garravelli, Takol, Christian Bauer, Jose Hess, Gregg Ruth, Roberto Coin, Jeff Cooper and Mr. and Mrs. Wayne Newton and guarantees everything they make and sell. With a loyal customer base of over 50,000 customers, including Hollywood studios, Fortune 500 corporations and celebrity clients like David Arquette and Courtney Cox, Cher, Janet Jackson, Quincy Jones, Jon Peters, Christian Siater, Denise Richards and Mick Fleetwood, XIV Beverly Hills recently launched their new web site 'The Internet allows us to provide some of the best the city has to offer to a broad national and international clientele" says Marketing Director Marcus Hirsh, "We are excited about the tremendous potential it offers for X1V Beverly Hills". Pamela J. Roth and Larry Marks are national marketing consultants. They are respectively CEO and President of P. J. Roth & Associates, Inc. Established in 1983, and operating on both coasts, their company specializes in editorial marketing - a unique approach that provides guaranteed media coverage to clients for marketing purposes. They welcome your questions and comments and can be contacted at 323 937-1651 or via e-marl at 1 WARNER BUSINESS PRODUCTS IS THE ONE STOP SOURCE FOR ALL OF YOUR OFFICE SUPPLY NEEDS!! . OFFICE SUPPLIES & FURNITURE COMPUTER SUPPLIF]S & FURNITURE TONER SUPPLIES FOR ALL MACHINES SHIPPING SUPPLIES JANITORIAL SUPPLIES CUSTOM STAMPS & SIGNS WE WILL MEET OR BEAT OUR COMPETITOR'S PRICES SERVING CALIFORNIA SINCE 1984 (Free delivery with $30.00 minimum order) CALL TOLL FRI00E (888)440-6655 for a free catalog or for more information Mention this ad to receive an additional 10% off your already discounted prices. INVISIBLE EUROPEAN HAIR EXTENSIONS! No Breakage No Traclcs Lasts 3 to 6 Months Finest 100% Human Hair Before After ATTENTION Actresses, Moaels, Dancers, Entertainers ana Anyone Desiring Longer Hair April 20-26, 2000 9