Newspaper Archive of
Beverly Hills Weekly
Beverly Hills, California
March 14, 2001     Beverly Hills Weekly
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March 14, 2001

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\ 7. Serkeh - A vinegar representing age and patience. In addition to the Haft-Sinn table, other elements are placed on the side on the sofreh. A. few coins are left on the table to represent the wish for prosperity and wealth in the New Year. A basket of painted eggs and a pot of hyacinth or narcissus respectively sym- bolize the prayers for fertility and peace. An orange floating in a bow! of water repre- sents the earth in space. A goldfish swimming in a bowl represents life and activity. A flask of rose water, which is known for its magical cleansing power, represents the desire for peace in the world..A mirror on the table is believed to show the reflections of creation at springtime. One candlestick for each child in the family is placed around the mirror. The moment the New Year arrives, family and friends cheer and embra(:e, just like during American New Year. Traditionally, the "head" of the Persian family distributes gifts (usually gold coins or new dollar bills) to everyone, BEVERLY HILLS APPRECIATES NOW RUZ Example of Persian Rug Over the years, the Now Ruz celebration has gained a lot of awareness and popularity in the Beverly Hills community. As a result, Beverly Hills High School will be closed for Now Ruz this year for the first time. Approximately 40 per- cent of the students at Beverly are Persian. 'Tin very happy that school is closed for Now Ruz because it gives me a chance to spend time with my family and celebrate the New Year. As a Persian student, it really means a lot to me that the community has so much respect for my culture," said Parham Zarrini, a "freshmen at Beverly Hills High School. Dr. Nanaz Pirnia, the president and founder of the Iranian American Parents Association (IAPA), an organization that began in 1992 to help parents deal with their children's assimilation to a new culture, says that the clos- ing of the schools shows that the Persian culture has made a definite and a positive impact in Beverly Hills. "We are making ourselves and our traditions known throughout the community. It shows that we have raised appreciation for diversity and cultural awareness in our com- munity. This is important in making our kids feel comfortable and confident in their background," Pirnia said. "Culture, not space, is the greatest distance between two people. By sharing the love and beauty that signifies Now Ruz, we can come closer to celebrating Now Ruz as a Community." Pirnia and her organization work to raise awareness and celebration of Now Ruz in Beverly Hills, which includes an annual Now Ruz party, which this year will take place at the Regent Beverly Wilshire Hotel on the evening of Thursday, March 8. Monir Tahour, a resident who lived in Iran until 1996 recalls Now Ruz holidays spent back home. "I loved how we [the family] were always together for Now RUZ. I got a chance to see all of my friends and neighbors because when someone came and visited you one day, You were obligated to pay back a visit during the week." Perhaps the most vivid account, illustrating the significance of Now Ruz for the Persian community, is summarized by long-time Beverly Hills resident, Soraya Melamed: "We endured so many hardships in Iran, but if you ask any family, they will all relatn wonderful memories from Now Ruz. t think this is why the holiday remains so important in our culture and traditions today." Gateway Cleaners & NOW SAME DAY Cleaning ON SUNDAYS In By 10:30 AM Out By 2:00 PM Off DO' Cleaning c0ming Orders] T y ONL SUNDA Mus! esent This HOURS: Monday-Friday 7:00AM - 7:00PM SATURDAYS 7:OO AM - 6:O0 PM Sunday* 9:OOAM - 4:00PM *SAME DAY SERVICE • Fluff &. Fold • Bedspreads • Comforters • Blankets • Sleeping Bags " Expert Alterations • Drapery Cleaning 2515 S. Barrington Ave. (Corner of Gateway) Los Angeles, CA 90064 (310) 473-4527 ,i ill, ,,ll IIill l I I Herman Alterations MEN'S-LADIES' ALTERATIONS- RESTYLE, CUSTOM DESIGNS Plu,s Interior Home Decor Fashion-Custom Drapery, Bedspreads, Many Fabrics. 8825 W. Pico Blvd.- 1 Block West of Robertson Blvd. Mon. to Thur. 9 am- 6 pm (310) 278-1894 Friday 9 am- 4 pm Lyuba Kaplan (Sunday Appointment--Only) i i n i i ii ! ii ii _ i _ . ]Ltt _ _ TH[ IRANIAN AMERICAN Rt '?NTS A S,(X 1 ATION OF Bt'2VI RLY HILl& IHI RE(;ENT BEVERI..Y WII SHIRE HOTEl. AND TI IE {'I'll" OF BI!VFRLY t]II.I S Cordially invite you to a Nowruz extravaganza of music, food, dance, and art celebrating the Iranian New Year and the beginning of Thursday, March 8, 2001 4:30 to 9:30 p.m. The Regent Beverly Wilshire Hotel Spring. The Ballroom 9500 WilsbAre Boulevard Beverly Hills, California 90210 RSVP and Information: 310 289-1418 310 273,7477 March 8 - 14, 2001 • 11