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Beverly Hills Weekly
Beverly Hills, California
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February 3, 2000     Beverly Hills Weekly
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February 3, 2000
 

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artsl00 entertainment Reata Restaurant to Open Next Week Texas-stylecuisine comes to Rodeo Drive. By Michele Lu What happens !" when a rancher, a chef and a financial officer get together and open a restaurant because they feel there really aren't any good places to eat in town? The answer is Reata. That is exactly what happened to AI Micallef and his part- ners, Grady Spears and Mike Evans, six years ago when they decided to open "Reata" in Alpine, Texas. The original restaurant was a house that was built in 1884 and restored, which only sat 65 people. But word quickly spread and the proprietors opened another restau- rant in Fort Worth. This restaurant seats 350 people and feeds hundreds of people a week. "We're not restaurant people. We're really ranchers. We inadvertently got into the business because we wanted a place where we could get a good- meal," Micallef said. The restaurant is named after the ranch in "Giant," a movie that was shot in the 1950s in West Texas. Now residents in Beverly Hills can get a taste of Cowboy Cuisine. Reata officially opens on February 7 on the Garden Level of the Rodeo Collection. Micallef says that they decided on a location in Beverly Hills because it is the toughest market in the country. "People want great service and high quality food. We wanted to see if we were capable of meeting the challenge," Micallef said. To meet this challenge and before opening its doors, Reata will serve 3,000 complete meals free of charge to make sure that its kitchen staff, service and food are up to par. Last week, the restaurant fed approximately 500 people (although only 200 were actually invited) and will continue to do so until this Saturday. The owner is quick to dispel the notion that Reata serves only steak. There is an assortment of gourmet Spanish and Mexican dishes, seafood such as fish and shrimp, salads, and game such as quail and venison. Aside from the authentic food, the restaurant displays a collection of antique H.J. Justin & Sons boots which is on loan from the largest Western boot manufacturer in the world. The restaurant is decorated with vintage Western artifacts all from Micallefs personal collection. Colorful murals are also painted on the walls by artist Stylle Reed. There is a retail store where you can purchase books and Western clothing. According to the owner, Reata restaurant and retail store offer an outlet for relaxation. "Our goal is that we want a warm, cozy atmosphere. When people walk into the restaurant, the tensions of the day should disappear," Micallef said. l1 Need Extra Cash? Give You $100 Cash! J ast Use Our Address! yber Centers TM A division of lnBound.com Inc. CALL US FOR MORE INFO! 310-360-6760 WARNER BUSINESS PRODUCTS IS THE ONE STOP SOURCE FOR ALL OF YOUR OFFICE SUPPLY NEEDS ! ! OFFICE SUPPLIES & FURNITURE COMPUTER SUPPLIES & FURNITURE JANITORIAL SUPPLIES SHIPPING SUPPLIES TONER SUPPLIES FOR ALL MACHINES CUSTOM STAMPS & SIGNS SERVING CALIFORNIA SINCE 1984 WE WILL MEET OR BEAT OUR COMPETITOR'S PRICES (Free delivery with $40.00 minimum order) CALL (818) 887-7500 for a free catalog or to place an order Mention this ad to receive an additional 10% off your first order. 14, Beverly Hills Weekly